Cyber
Rafting: A SEO Company based in Mumbai
We at Cyber Rafting believe that if the content is fresh and
the service provided is the best then the website deserve the traffic and
business which is the best. For this purpose we use a method known as SEO (Search
Engine Optimization) to produce the desired result for the company. There are
many search engine available online such as Google, Bing, Yahoo which produces
search result which at most time are the same, but we believe that Google is
the best at producing result based on content and intent of the online user. Google takes into
the account years of research on SEO where we put this expertise to create
greater hits which can be useful to the company.
In 2013, Google came up with an update in search engine
known as Hummingbird which was used to upgrade the search results on the
webpage. Google used advanced techniques to understand the intent of the user
along with the content which was written down by the online user to produce the
desired result. At Google, there was a requirement to not only match the
keyword to the correct query but there was also a need to demonstrate an
understanding about what the user was trying to communicate with the search
engine. The changes which were made to
the search engine were more to indexing information rather than sorting
information present on the internet.
Hummingbird was the change which was made in 2013 which led
to a change in conversational querying natural language. It helped in factors
where it was not only checked for each keyword but how the keyword matched with
each word to create a coherent sentence which was how it landed the user into
the pages which was meant for matching the idea behind the sentence, rather than a few words
matching the query. There are a total of 200 major ingredients which make up the
search engine specification which include page-rank, keyword searching. Some of
the example of changes which was introduced by the inclusion of Google
hummingbird i.e if the customer entered a search of acid reflux prescription
there used to list a lot of drugs which was not necessary to be considered the
best way to treat the disease. Google changed
this by including information about treatment of the disease like general information.
A search for pay your bills through a bank would have brought up the homepage
of the bank which would be change to return specific page about paying bills.
If there was a search made to know the closest place to buy
an iPhone 5s, a traditional search engine might concentrate on finding matches
for words such as buying and iPhone 5s. Hummingbird would focus on the meaning
behind the words, it will understand the actual location of your home if it has
been shared with Google. It understands that place means you want a brick and
mortar store. This information will help customer use Google find the desired
search result rather than finding pages with matching words.
Cyber Rafting: An SEO Company based in
Mumbai.