Cyber Rafting: A SEO Company based in Mumbai

We at Cyber Rafting believe that if the content is fresh and the service provided is the best then the website deserve the traffic and business which is the best. For this purpose we use a method known as SEO (Search Engine Optimization) to produce the desired result for the company. There are many search engine available online such as Google, Bing, Yahoo which produces search result which at most time are the same, but we believe that Google is the best at producing result based on content and  intent of the online user. Google takes into the account years of research on SEO where we put this expertise to create greater hits which can be useful to the company.

In 2013, Google came up with an update in search engine known as Hummingbird which was used to upgrade the search results on the webpage. Google used advanced techniques to understand the intent of the user along with the content which was written down by the online user to produce the desired result. At Google, there was a requirement to not only match the keyword to the correct query but there was also a need to demonstrate an understanding about what the user was trying to communicate with the search engine.  The changes which were made to the search engine were more to indexing information rather than sorting information present on the internet.

Hummingbird was the change which was made in 2013 which led to a change in conversational querying natural language. It helped in factors where it was not only checked for each keyword but how the keyword matched with each word to create a coherent sentence which was how it landed the user into the pages which was meant for matching the idea behind  the sentence, rather than a few words matching the query. There are a total of 200 major ingredients which make up the search engine specification which include page-rank, keyword searching. Some of the example of changes which was introduced by the inclusion of Google hummingbird i.e if the customer entered a search of acid reflux prescription there used to list a lot of drugs which was not necessary to be considered the best way to treat the disease.  Google changed this by including information about treatment of the disease like general information. A search for pay your bills through a bank would have brought up the homepage of the bank which would be change to return specific page about paying bills.

If there was a search made to know the closest place to buy an iPhone 5s, a traditional search engine might concentrate on finding matches for words such as buying and iPhone 5s. Hummingbird would focus on the meaning behind the words, it will understand the actual location of your home if it has been shared with Google. It understands that place means you want a brick and mortar store. This information will help customer use Google find the desired search result rather than finding pages with matching words.

Cyber Rafting: An SEO Company based in Mumbai.